3 Easy Steps To Make Your Website Better
Step 1. Cut to the chase.
People don’t like sales-y and, pending what field you’re in, they don’t always care about your top ratings. They crave authenticity and values. If you’re providing real, authentic language in your messaging, people will feel more comfortable pursuing business with you.
Step 2. Clean the clutter.
People enjoy a clean, easy-to-use website that leads them to what they’re looking for in the first place. Make your “call to action”s fun, but simple on your site. For example, instead of “get a quote now”, try “let’s get started” or “start now”. It’s still leading and direct, but be different from the rest. Your business deserves the attention.
Step 3. Galleries aren’t always necessary.
That’s right. Not all of your work has to be displayed on the homepage. However, in some cases, it’s an absolute must. If you have that one project, the one that you brag about and you’re creatively proud about, go ahead and feature that. The rest can wait. Let your viewers experience the best of what you’ve done and put your best foot forward.